Be patient. The most powerful force in the Civil Service is inertia.
Be polite. The Minister’s best ideas are his own, then the party’s (Manifesto) then those put forward by interested parties and only where they chime with his or his party’s thinking. Make sure you know where their thinking is, what relevant policy decisions they have taken already, and what they have already decided on before you engage. When you engage, listen.
Be prudent. Use a syringe or a screwdriver. Never use a sledgehammer.
Tell someone who cares. Find a minister or senior official who holds power or influence and cares about one or more of the benefits that will result from the implementation of your proposal. Look for allies at all levels or people who are likely to be more influential than you.
Tell your story in plain English. If ‘they’ don’t understand, it’s because you aren’t using plain English. Keep the concept simple. Never use jargon.
Tell the same story all of the time. Keep to the same story stressing different aspects according to your audience. See the world from their perspective and answer their question, “What’s in it for me?”
Face to face first. Aim to secure meetings off the back of short letters or reports. Never try to fight a war on paper.
Tell Ministers or senior officials that they are wrong or that they have misunderstood. This never happens. Deal with it.
Try to win the war with your opening shot. Focus on small victories that you are confident you can win before tackling the real target.
Gloss over weaknesses in your argument, set up false choices or make over-extravagant claims about what your proposition would achieve. Deploy your strongest arguments but, before you do, think, “What’s not to like” and acknowledge this at the outset.
Mailing lists: are they any good? Well of course many are. But the sale of lists leaves me wondering about the industry.
I’ve just received yet another email from Email UK Data. They claim that their lists are opt-in, double opt-in and some are even triple opt-in. Additionally they pride themselves in the quality of what they deliver.
I cannot remember the last time I bought a list, let alone opted in to Email UK Data. I guess they are using one of their lists…so how good is that?
Experiment: I’ve opted out of their mailings. Let’s see what happens. I’m not overly hopeful as the unsubscribe link just fired up an email to send.
Wow, if I had planned my future business on the $1 trillion Strategy Analytics estimate I would be more than a little ticked off when 95% of the predicted market had disappeared.
That’s according to a new report from Strategy Analytics, which estimates that roughly $48 billion in transactions will be completed with NFC-enabled handsets in 2017, a figure that was revised from the $1 trillion the firm forecasted in May.
Who can have failed to have heard about the arrival of 4G? Vodafone are now rolling out some good marketing for their 4G offering. This video is part of their campaign and features entrepreneur Tom Ball of NearDesk.
Watching this reminded me that I spend too much time traveling. I must address the problem and call Tom on my 4G iPhone…oh dear, I don’t have one.