The Warrington Guardian reports that:
Warrington is nationally recognised as an economic powerhouse as all of the independently produced stats verify.
Warrington is ranked third in the UK for highest business growth, only bettered by London and Aberdeen.
Our SME’s fare even better, they are ranked number one in the UK for high growth.
Add to that that we also have one of the highest rates of business start ups in the UK.
>>> read the full article and learn about the ratio of salaries to mortgages as well.
Posted in Marketing
Tagged with: Aberdeen
, business growth
, business start-ups
, economic powerhouse
, Warrington Guardian
I love well written copy. Look at this:
There’s little in this world that’ll stop a Londoner from getting to where they need to be, but tonight’s tube strike is set to test the best of us.
Well done, Uber. A great service with good marketing.
I guess this is absolutely what Lambie-Nairn were warning against when they worked with the BBC on creation of the new logo and identity back in the 90s.
These logo corruptions below are all visible from the same place in Liverpool at BBC Radio Merseyside. I’m sure everyone had the best of intentions but I’m equally sure there are style or brand guidelines they could refer to.
Posted in Marketing
Tagged with: 90s
, BBC Radio Merseyside
, brand guidelines
, style guidelines
Nolan Bushnell talks about business, and life, being a game:
“When you lose a game of chess, you don’t go and jump off a bridge, you reset the pieces and do it again. It’s a game!”
Source: Atari founder Nolan Bushnell on why life is ‘a game’ – BBC News
And I never knew Steve Jobs used to work at Atari.
The sun is shining bright – your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office with no air conditioning?”
Well, that was the email I just received. Let’s deconstruct it:
- The sun is shining bright – No, it’s cloudy and about to rain
- Your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office?” – No, my thoughts are nowhere near there
- Office with no air conditioning – Wrong, the air conditioning here is marvellous thank you.
I guess the author of this was gazing out the window of his/her stuffy office, with no air conditioning, looking at the sun and wanting to be elsewhere.
The lesson here is write for the recipient and not for yourself.
As a continuation of my interest in pricing methods I found it interesting to learn the different approaches to pricing by ghostwriters. Their charges can be by:
- percentage of profits
- combination of the above
Depending on the experience of the ghostwriter experience and the complexity of the project, the charges can range as follows:
- £0.33 – £2 per word
- £2.60 – £26 per page
- £33 – £100 per hour
- £6,500 to £13,000, for a 100 to 200 page book
- £13,000 to £33,000, for a 200 to 300 page book
- £33,000 to £165,000 for celebrity ghostwriters
- £350,000 for celebrity ghostwriters working with celebrity authors
That’ll be £100 for this post then. I think I’ll keep writing for myself for now.
A ghostwriter is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, magazine articles, or other written material. A common form of literature ghostwriters are hired for is a celebrity’s memoirs. In music, ghostwriters are often used for writing songs and lyrics. Screenplay authors can also use ghostwriters to either edit or rewrite their scripts to improve them.
>>> more from Wikipedia