Will 5G replace wifi as we know it?

It’s a few years off, but researchers have already managed to achieve 5G download speeds of 1Tbps. Would this type of performance ultimately supersede wifi as we know it?

If I were a BT shareholder I would be wanting the business to move back into mobile phones and networks as fast as possible.

Researchers at the University of Surrey’s 5G Innovation Centre (5GIC) managed one terabit per second (Tbps) – many thousands of times faster than current data connections.

The head of the 5GIC said he hoped to demonstrate the technology to the public in 2018.

Ofcom has said 5G could be available in Britain by 2020.

At 1Tbps, it would be theoretically possible to download a file 100 times the size of a feature film in about three seconds. The speed is more than 65,000 times faster than average 4G download speeds.

via BBC News – 5G researchers manage record connection speed.

Posted in Odds and ends Tagged with: , , , , , , , , ,

Debate lost, lesson learnt

I lost in the vote for a public debate last week. It was a great fun event though and the experience reminded me how rare the opportunities for a good, robust, debate come up.

The next day I realised there was quite a big learning point; perhaps content is not king. My able opponent was on home ground and knew a lot of the audience. By contrast I knew only a handful those present. The audience vote was undoubtably influenced by relationships (people said so).

The lesson I learnt is not to forget about the quality of the relationship. Great content has to be there of course, but if the relationship is weak or non-existent there is little chance of success. This translates into many areas of sales and marketing.

This is not sour grapes. The event, organised by Blueleaf, was well run and attended by an interesting crowd of people form the Cheshire digital marketing community. My opponent, and the debate victor,  was Callum Reckless from Reckless.

Anyway, here is my version of the evening:

A debate was held between Kevin Harrington of Results Through Digital and Callum Reckless of Reckless. The evening of the debate, despite strong preparation, Callum beat Kevin 25:22.

In the best marketing tradition, Kevin Harrington decided to find the best ‘spin’ he could on the result. He showed how he earns his keep by posting this blog after the debate:

“Kevin Harrington is pleased to announce that for the recently-completed 2015 Debate Season, he came in 2nd place, having lost but one debate this year.

“Callum Reckless, however, had a rather dismal season, as he won only one debate all year.”

Posted in Marketing Tagged with: , , , , , , , , , , , , , ,

Amorphous blob of wonderfulness

It can be fun going through old notes. Look at this lot. It was from a marketing presentation at an event 18 months ago in Berkshire. All four of these words/lines were used by the same speaker.

  • Tangibilize
  • Amorphous blob of wonderfulness
  • He is a local consultant BUT (not and) he is really good
  • You don’t always have to take them up the London Eye

To save the speaker blushes I’ll leave out the name. It was a good event though.

Posted in Marketing Tagged with: , , , , , ,

Mezzanine social platform

Mezzanine Social PlatformI was just going through some material for a pitch presentation next week and I came across a phrase, “mezzanine social platform”, that I had noted down. As I couldn’t remember what it meant I turned to Google. Guess what? No results found.

No results found for "mezzanine social platform" I thought I would grab the high ground for this peculiar phrase and get Google to index it. On a more useful level, perhaps if you can define “mezzanine social platform” you would let me know? Or even give an example of one? Thanks in anticipation.

My note about his was from an Entrepreneur Country event in 2013.

Posted in Marketing Tagged with: , , , , ,

Digital Leaders North West

Digital Leaders North West next monthly salon event that will be held in Lancaster on Thursday 19 February 2015 from 16.00 – 18.00. The theme will be ‘The Digital Employee’.

Due to the online skills shortage within the North West, is there a possibility that a lot of new employees will get left behind because they lack these digital skills? So many methods of working are digitally based now and through the discussion we would like to explore if in fact any employee that is not digital can exist in today’s world. Do we all need to become Digital Employees?

If you think you could provide some insight in this topic and are interested in seeing development occur, please register here.

You can find out more information on The Digital Leaders website.

We also have an active group on Knowledge Hub where a lot of our communication takes place : https://knowledgehub.local.gov.uk/group/digitalleadersnw

If you also feel that you have some contacts who would be interested in either attending or speaking at the event to raise their concerns please do not hesitate to get in touch.

Posted in Management, Marketing Tagged with: , , , , , , , , ,

Sanity vs Vanity

Tell me, in your opinion, the positive aspects of vanity. Quick now, I’m booked to debate Sanity vs Vanity in a couple of weeks time; I’m speaking for vanity (probably in more than one way). Click here to comment.

We do want vanity otherwise we would be cheated of great sights like this:

Two Ferraris in a driveway with personalised number plates:

First car: NOT 1
Second car: BUT 2

Aston Martin and Range Rover parked outside a house in Chelsea:

First car: 2 BE
Second car: NOT 2B

Use the comments button to let me know your ideas. We don’t want our world taken over by sanity!

Posted in Odds and ends Tagged with: , , , , , , , , , , ,

Desperately awful direct marketing

Andrei, go and learn a new profession you’re clearly crap at direct marketing.

Readers, here is the first line of Andrei’s email:

I’m Andrei, a marketing manager at Traffic Buddy. I came across www.           .com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from: majesticbeach23jw@rediffmail.com)

What on earth does that mean? Why would I want to ‘BLOW UP’ my visitors?

Posted in Marketing Tagged with: , , ,


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