Right to the letter

“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.'” – Ken Haemer

That’s where I’m going wrong, I need to address my letters. Thanks, Ken.

Posted in Odds and ends Tagged with: , , , , ,

UK Bank Holidays cancelled

Bank Holiday MondayWe have Bank Holidays in the UK, they are called this because they were weekdays when the banks closed.  Most people used to have the day off and most shops were closed.

Today Bank Holidays are shopping days, with most retailers open for trade. And now UK retail banks are starting to open their doors to customers on Bank Holidays. Barclays are set to open 50 of their busiest branches on Monday 4 May. RBS and NatWest will open 34 branches.

An idea: cancel bank holidays, add the days to everyone’s annual leave entitlement and let people choose when to have time off.

A bank holiday is a public holiday in the United Kingdom, some Commonwealth countries, other European countries such as Switzerland, and a colloquialism for a public holiday in Ireland.

There is no automatic right to time off on these days, although banks close and the majority of the working population is granted time off work or extra pay for working on these days, depending on their contract.

The first official bank holidays were the four days named in the Bank Holidays Act 1871, but today the term is colloquially used (albeit incorrectly) for the two public holidays which are not official bank holidays in England, Wales and Northern Ireland, namely Good Friday and Christmas Day.

Source: Wikipedia

Posted in Marketing Tagged with: , , , , , ,

Demand based pricing in action

Cost plus pricing? Bin it.

I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and the Chester Races. As you can see, Ladies Day is £370 versus a regular pricing a third of that level.

ABode Hotel Chester, room prices

Posted in Marketing Tagged with: , , , , ,

From sniff to swipe

Now that’s a new expression for me, from “sniff to swipe”. It came up in a conversation earlier this week. It means: from the first point your customer shows interest in your product or service (the “sniff”) to the point they are invoiced and pay (the “swipe”).

And in context:

Identify the weak points in your Business; map out what you do from “sniff” to “swipe”.

Posted in Odds and ends Tagged with: , ,

Thoughts about social media

Social media logos“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

“Social media are tools. Real time is a mindset.” – David Meerman Scott

“Social media is a contact sport.” – Margaret Molloy

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Posted in Marketing Tagged with: , , , , , , ,

PayPal Credit

I’ve just received an email from those fine people at PayPal. Apparently PayPal Credit, a new payment option, is now available.

PayPal Credit is a new service that enables you to make the most of your PayPal account. It works like a virtual credit card and offers an instant decision and a paperless application process. If approved, your credit limit is instantly available and gives access to a range of promotional offers.

Instant decision and paperless process.
Your credit limit is immediately available (subject to approval).
Learn more

Representative 17.9% APR.

I wonder what impact this will have on traditional credit card account services.

This is not for me now, but who knows for the future?

Posted in Payments Tagged with: , , , , ,

Corporate inversion and US tax

UK politicians are talking about tax avoidance by American corporations. This ends up being emotional stuff for the British tax paying electorate.

I was fascinated to see an article from Kellogg about American corporations getting better at not paying US taxes:

American corporations are getting better at not paying U.S. taxes. According to the Congressional Research Service, over the past ten years, at least 47 U.S. companies have changed their legal residence for tax purposes—a move known as corporate inversion. Inversions occur when a U.S. business shifts its tax domicile abroad through an acquisition or merger with a non-U.S. partner, thereby reaping the benefits of a lower tax rate. Policy makers are starting to fear the drain on U.S. tax revenue but so far have done little to change the situation. >>> read the full article

It does make me wonder where they do pay their taxes, if at all.

The end of this US-centric article suggests that the best way to deter US corporate inversions is to have an internationally competitive corporation tax rate of say 15% or 20%. And if that were to happen the UK is even less likely to benefit from tax income from US corporates.

Perhaps we should be working hard, now, to make the UK corporate friendly.

Posted in Management Tagged with: , , , , , , , , , , , , ,

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