You know how it is, when you get a new car you suddenly spot dozens of identical ones. I have a feeling the same thing happens with thoughts and the media. Currently I’m being assaulted by interesting ideas that seem to all have lateral thinking in common.
Over breakfast today (yes, my life has changed so much that I have breakfast!) I spotted a lovely essay masquerading as news. It was on the BBC News site and the suggestion was that our country is imbalanced and that most things are weighted too much towards London. Nothing new there, but the solution was suggested as Hebden Bridge becoming the second city for the UK. Absolutely excellent…lateral thinking wins again.
Here are some of the facts I talked about last Friday at our Business Gets Mobile event.
Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales.
Tablet commerce has seen particularly high growth, reaching £4.8 bn
Wristbands, like Nike+ Fuelband, smartwatches, medical devices and smartglasses will drive the market of wearables further to 125m units in 2017
In 2014 m-commerce is expected to increase by 53% more than triple the 15% growth rate for retail e-commerce
We are deserting desktops for tablets and smartphones and mobile traffic is set to overtake desktop in early 2014
This and a lot more was covered. Thank you The Guardian amongst others for the data.
Additionally thank you to: the Hired team for their presentation and kind words, Eoin Moore of XtremePush for coming from Dublin to talk to us all and my colleague Jonathan Wilson from Appitized for his case studies.
I am excited to announce the first Results Through Digital event which will be held at our new facility in Warrington. Our companies, EMS Internet and Appitized, help drive businesses to success through the commercial application of digital technology, and today mobile is at the forefront of this strategy.
What will be happening in 2014?
‘Business Gets Mobile: An Introduction to Mobile for Businesses in 2014′ will be held on Friday 28 February in Warrington. This is your personal invitation to attend the Results Through Digital event, learn more about digital technology and meet some interesting industry professionals.
Come along to explore what exciting things are happening in the mobile, mobile marketing and m-commerce sector, understand where mobile is going and learn about how businesses can use this technology to enhance their offering. Three short presentations will lay the foundations for some stimulating conversation accompanied by refreshments.
I really do understand the benefits of personalising ad delivery to an individual. There are though times that targeted ads just serve to annoy. And this one is a good example.
The ad is for BT Infinity. I cannot get it at my house. In fact there’s even a wait for a standard ADSL service. And then BT put back the date for no obvious reason.
So, yes BT…I would like WiFi. You spotted that from my previous Google searches and site visits. I have ordered it from you and now you advertise a service I cannot have, but would like i.e. BT Infinity.
I know there is no easy way around this at the moment but it does show how targeting can have an adverse effect.
Amazon has filed a patent for “anticipatory package shipping,” a system that predicts what a customer will buy and sends items to the closest warehouse near that shoppers shipping address. The goal of the system is to send items to shipping hubs in areas where it believes they will sell well, which leads to shorter delivery times.