Thoughts about social media

Social media logos“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

“Social media are tools. Real time is a mindset.” – David Meerman Scott

“Social media is a contact sport.” – Margaret Molloy

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Posted in Marketing Tagged with: , , , , , , ,

PayPal Credit

I’ve just received an email from those fine people at PayPal. Apparently PayPal Credit, a new payment option, is now available.

PayPal Credit is a new service that enables you to make the most of your PayPal account. It works like a virtual credit card and offers an instant decision and a paperless application process. If approved, your credit limit is instantly available and gives access to a range of promotional offers.

Instant decision and paperless process.
Your credit limit is immediately available (subject to approval).
Learn more

Representative 17.9% APR.

I wonder what impact this will have on traditional credit card account services.

This is not for me now, but who knows for the future?

Posted in Payments Tagged with: , , , , ,

Corporate inversion and US tax

UK politicians are talking about tax avoidance by American corporations. This ends up being emotional stuff for the British tax paying electorate.

I was fascinated to see an article from Kellogg about American corporations getting better at not paying US taxes:

American corporations are getting better at not paying U.S. taxes. According to the Congressional Research Service, over the past ten years, at least 47 U.S. companies have changed their legal residence for tax purposes—a move known as corporate inversion. Inversions occur when a U.S. business shifts its tax domicile abroad through an acquisition or merger with a non-U.S. partner, thereby reaping the benefits of a lower tax rate. Policy makers are starting to fear the drain on U.S. tax revenue but so far have done little to change the situation. >>> read the full article

It does make me wonder where they do pay their taxes, if at all.

The end of this US-centric article suggests that the best way to deter US corporate inversions is to have an internationally competitive corporation tax rate of say 15% or 20%. And if that were to happen the UK is even less likely to benefit from tax income from US corporates.

Perhaps we should be working hard, now, to make the UK corporate friendly.

Posted in Management Tagged with: , , , , , , , , , , , , ,

Vote Appitized as this year’s Digital Leaders

Appitized logoWe’re delighted to announce that Appitized have been shortlisted for not one, not two, but three Digital Leaders Awards! The awards are recognised throughout the digital sector as a hallmark of quality so to be recognised for three is a fantastic achievement in itself, but we want more!

Voting for the general public is now open so why not vote for us as your SME Digital Leader of the Year, Best Health and Social Care Product or Service and for the Best Citizen Services App. Voting takes a couple of minutes so once you’ve voted yourself, why not get a family member or a friend to do the same.

There are 10 categories to work through but don’t worry about the others, here are the categories Appitized are nominated for. Once you’ve worked your way through the 10 sections you’ll be asked to provide your name and email address.

Appitized DL100 categories

Appitized DL100 categories

Appitized DL100 categories

Winning a Digital Leaders Award would give the Appitized team the recognition they deserve. So make your vote count.

Here’s why Appitized have been shortlisted for the awards: www.appitized.com/news-article/appitized-named-one-uks-digital-leaders

Cast your vote now by visiting the Digital Leaders page.

Posted in Marketing Tagged with: , , ,

I knew you were resigning

I’m writing a speech for #Toastmasters entitled, “I knew you were resigning.” The bones of it is the things people do that make it an absolute giveaway that they are about to resign.

It’s a bit like body language really; you can’t use one indicator to tell you the full story, you need several.

My list of funny things people do when they are ‘secretly’ job hunting is looking pretty good but I wonder if you can help me, please? What are the tell-tale signs you’ve spotted? What funny things have you spotted?

The end output from this research, and my notes to date, will be a 15′ Toastmasters speech from the manual The Professional Speaker:

The Professional Speaker (1997) #2 – Speaking to Entertain (15:00-20:00 min)
Entertain the audience through the use of humour drawn from personal experience and other material that has been personalised; Deliver the speech making the humour effective; Establish personal rapport with the audience for maximum impact.

Comment here or send me a message with any ideas you’ve got. Thanks in anticipation.

Posted in Odds and ends Tagged with: , , , , , , , ,

To-do lists can take more time than doing

What’s your view on ‘to-do’ lists? They’re essential aren’t they? We can’t live without them.

“It’s almost impossible for me to trust a nonlister,” admits Ilya Welfeld. “It’s hard for me to believe that anything will get done.” She’s so committed that she has made lists of lists to organize her work as a communications consultant. She even shanghaied her three-year-old son’s easel to assemble her “priority list,” which isn’t to be confused with her main to-do list, which she compiles in Microsoft Outlook’s Tasks.

via To-Do Lists Can Take More Time Than Doing, But That Isn’t the Point – WSJ.

You should read this Wall Street Journal article that talks about how some individuals use lists. Unfortunately is doesn’t offer a better alternative.

Posted in Management Tagged with: ,

EMS Internet in the Manchester Evening News

Manchester Evening News - EMS-Internet

We’re growing! That’s the story the Manchester Evening News has picked up on. More staff, increased revenue and better profit is the detail.

2014/15 was a great year for the EMS Internet team and collectively they helped us achieve these results in a challenging, but fun, year.

Click on the image to read the full story.

Posted in Management

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