When email marketing fails

email marketing failuresThe sun is shining bright – your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office with no air conditioning?”

Well, that was the email I just received. Let’s deconstruct it:

  1. The sun is shining bright – No, it’s cloudy and about to rain
  2. Your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office?” – No, my thoughts are nowhere near there
  3. Office with no air conditioning – Wrong, the air conditioning here is marvellous thank you.

I guess the author of this was gazing out the window of his/her stuffy office, with no air conditioning, looking at the sun and wanting to be elsewhere.

The lesson here is write for the recipient and not for yourself.

Posted in Marketing Tagged with: , , , , ,

How much does a ghostwriter cost?

ghostwriterAs a continuation of my interest in pricing methods I found it interesting to learn the different approaches to pricing by ghostwriters. Their charges can be by:

  • hour
  • word
  • page
  • project
  • percentage of profits
  • combination of the above

Depending on the experience of the ghostwriter experience and the complexity of the project, the charges can range as follows:

  • £0.33 – £2 per word
  • £2.60 – £26 per page
  • £33 – £100 per hour
  • £6,500 to £13,000, for a 100 to 200 page book
  • £13,000 to £33,000, for a 200 to 300 page book
  • £33,000 to £165,000 for celebrity ghostwriters
  • £350,000 for celebrity ghostwriters working with celebrity authors

That’ll be £100 for this post then. I think I’ll keep writing for myself for now.

A ghostwriter is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, magazine articles, or other written material. A common form of literature ghostwriters are hired for is a celebrity’s memoirs. In music, ghostwriters are often used for writing songs and lyrics. Screenplay authors can also use ghostwriters to either edit or rewrite their scripts to improve them.

>>> more from Wikipedia

Posted in Marketing Tagged with: , , ,

Let’s kill some good ideas

I’m writing a speech entitled, “3 Ways to Kill a Good Idea.” This is a humorous Toastmaster speech that requires research.

I’ve had lots of help, ideas and contributions from people. During my own internet research I came across this fun video about the invention of the wheel:

And a more serious video from the Harvard Business Review. Here John Kotter, emeritus professor at Harvard Business School, outlines four common attacks that are made on good ideas and explains the best ways to defend against them.

Posted in Odds and ends Tagged with: , , , , , , , , ,

How many goals do you have?

I’m busy writing a speech entitled, “3 Ways To Kill a Good Idea.” It’s a humorous speech for a Warrington Toastmasters meeting next week.

In my research I discovered data from some Covey Group work. They had completed a study that showed an inverse relationship between the number of goals a team has and the number of goals that are actually accomplished.

Goals set 2-3 = Goals Achieved with Excellence = 2-3

Goals set 4-10 = Goals Achieved with Excellence = 1-2

Goals set 11-20 = Goals Achieved with Excellence = 0

The deduction from this is that your business should keep the number of goals a team has to a critical few so each idea has a chance to live and not be strangled by multiple other goals.

The question you must ask about each new goal is: “Is this better than the other goals we already have?” If it is, then an old goal must be eliminated. If it is not, then the old goals stay in place and the team maintains its current focus.

Posted in Management Tagged with: , , , , , , , , ,

Crowds ‘could be counted’ with phone and Twitter data 

Milan ice cream

Milan ice cream

Nice gig if you can get it: Warwick University researchers studied geo-tagged Tweets and mobile phone use over a two-month period in Milan.

Seriously though, this is an unsurprising but interesting piece of research.

The article lead me initially to think about the use of mobile data to count crowds at football matches and political demonstrations. Perhaps that was me thinking ‘police state’ type thoughts.

On further thought I can see how this could be put to positive commercial use in conurbations, shopping centres etc. Remember, this is not just about counting people it is about counting people at known times. The load on shops, roads, tourist attractions and all manner of other things could be counted and the trends understood.

Have a read of the article and see what you think.

It may be possible to estimate the size of a large crowd based on geographical data from mobile phones and Twitter, according to a new study.

Source: Crowds ‘could be counted’ with phone and Twitter data – BBC News

Posted in Marketing Tagged with: , , , , , , , , , , , ,

UI, UX: Who does what? A designer’s guide to the tech industry

Plus: How Apple, Facebook, Google and more tech-world heavyweights describe their design jobs.

UX/UI DesignersWe’re recruiting roles in graphic design and UX/UI. Job descriptions are written and I’m looking forward to meeting some great candidates. Interested people should get in touch through 6Talent, our digital recruitment company.

On the journey of planning what we were looking for I discovered this page at Fast Code Design, which has some really good explanation and definitions. I hope you find it useful.

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.

>>> read the full article

Posted in Management Tagged with: , , , , , , , , , , , ,

Right to the letter

“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.'” – Ken Haemer

That’s where I’m going wrong, I need to address my letters. Thanks, Ken.

Posted in Odds and ends Tagged with: , , , , ,

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