I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance.

I tried the online comparison sites, you know confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a human being at A-Plan Insurance.

After this experience I also discovered that some major insurers don’t have their product listed on these price comparison sites. So are their adverts misleading?

Marketing Week have just published a fine article on this subject as well. See http://www.marketingweek.co.uk/item/56628

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