BBC Children In Need – brand misuse
by Kevin Harrington / June 25th, 2007
Children In Need
It takes long enough for a charity to develop a trusted brand name. Protecting it can be even harder.
This BBC Children In Need collection box, seen in a fish and chip shop in Reading is labelled 2006 (last year) and uses the BBC Children In Need logo.
On closer inspection it appears that the funds are being collected for some local toddler group. There is a label on the top that has been added.
Misrepresentation or what?
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June 27th, 2007 at 9:31 am
Excellent. Someone from the BBC just asked me about this topic. Someone protecting their brand, well done.