Monthly Archives: July 2007

Marketing 2.0 session at online marketing show – Eyefall search marketing blog

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I used to spend a fair bit of money with the PPC (pay per click) specialists, Eyefall. They did an excellent job for me in the world of pay per click advertising, an area that is still as much an art as a science.

Eyefall set a good example by running a blog with some quite varied content. This article about the search marketing show talks about consumers controlling their own media when we, as brand owners,are trying to control our message to the potential customer. Some good food for thought.

One thing is clear: we need to start operating differently.

British Gas: aggressive sales tack

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I do hate salespeople that lie.

I read a chart of the “best clients” from an agency perspective. At the bottom there was the “Brands in Need of a Direct Makeover” section.

British Gas: Aggressive sales tack, combined with perceived lack of database marketing finesse, hits utilities giant.

It may not just be their database marketing that needs finessing. A door to door salesperson knocked on our door for a second time the other day. This was despite a sticker saying we do not buy at the door. He wanted British Gas to also supply the Harrington household electricity.

The pushy salesman said that he wasn’t in fact selling anything and therefore it was alright for him to knock on the door and waste my time. I presume that this means that electricity supplied by British Gas is in fact free.

The net result: I think less of the British Gas brand and would actively consider moving our gas account from them…if I could be bothered.

 

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