I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5 year old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier!
Well done though to a Aston Martin – topping the table against high tech and new brands.
The top 10 cool brands are:
1. Aston Martin
4. Bang & Olufsen
6. Sony PlayStation
8. Agent Provocateur
10. Virgin Atlantic
Superbrands have also published their list of the top 500 Superbrands for this year. Topped by Microsoft, Coca Cola, Google, BBC and BP you can see the list by clicking here.