Royal Berkshire Hospital waste
I think our local hospital, The Royal Berkshire Hospital in Reading, is excellent. That said, at a time when we are all concerned about bugs being transmitted through wards I think they could manage the message a little better.
This photo shows waste bags piled up in a main thoroughfare. The yellow bags on the floor, and the overflowing yellow bin, are potentially infectious waste.
I have no idea whether this is a safe or good practice. My point is that it makes it look as though the hospital doesn’t care. My experience is they do care. Therefore they damage their image by this practice.
Photo taken 28 February 2008 at 18.56.
I had heard of the Heisenberg Uncertainty Principle – in essence by introducing tools to measure a situation, we can affect the situation itself. Then an article appeared on the BBC website. Excellent stuff, all about making decisions, and a recommended read.
If you want the heavy science follow this link Heisenberg Uncertainty Principle on Wikipedia.
It’s the contrasts I find interesting. In a couple of hours opinions of a business and it’s brand image can change so quickly.
For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for the privilege of that.
For the better: ASDA, who aren’t high on my list, had a manager on the checkout genuinely wanting to know the customers view of their range and the shopping experience.
Which business is going to improve the most? It really is no contest is it? If they had conducted a Net Promoter Score on the same day it would have shown them poles apart.