Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words.

His four words are: “Make big promises; overdeliver.”He goes on to say, “If you can define great marketing in fewer words than that, you win.”

I really like this definition. In fact it is so good I’ll forgive him for creating the word overdeliver and thereby getting from five words to four.

Read Seth’s article for his rationale as well.