Imaginarium, Madrid

You get odd looks taking photos of children’s toy shops but that didn’t stop me.

The shop is Imaginarium at Madrid airport. I really liked the visual effect of the doors; one for adults, one for children.

The thing is that most children seemed to go through the left door, the adult one, even when parents pushed them towards the small entrance.

My guess is that the width is the inviting factor. Also the merchandising and store layout suggest the larger door is the correct one.

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