Market research on a budget
by Kevin Harrington / June 8th, 2008
Marks & Spencer sales figures
You don’t always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results.
On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures were on show for all to see:
Menswear suit sales total £63,000 in the week to 26 May 2008. Of this the top ten suits accounted for £23,000. The best seller was a Collezione black suit that grossed £3,600 or nearly 6% of the suits business.
I know what some of you are thinking, “That’s not market research. That’s M&S market research.”
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June 10th, 2008 at 4:35 pm
Ha Ha it’s also amazing what you can learn on the tube/train with high brow execs studying papers presumably en route to meetings that would be deemed confidential. I recently learnt a great deal about anchor butter – not sure what I’ll do with the info though!