KFC and the internet
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by Kevin Harrington / August 14th, 2008
KFC
Everywhere you go people invite you to visit their website. Often you wonder why on getting there.
I was very surprised today to note that the URL http://www.kfc.co.uk/ was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The ‘charity’ section was report on an October 2007 event. Where are the competitions and games? That’s all at http://www.mcdonalds.co.uk/.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
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