KFC and the internet

KFC

KFC

Everywhere you go people invite you to visit their website. Often, on getting there, you wonder why they bother.

I was very surprised today to note that the URL kfc.co.uk was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?
Mind you, aside from the store finder, there is not a lot of real use on the site. The ‘charity’ section was report on an October 2007 event. Where are the competitions and games? That’s apparently all at mcdonalds.co.uk.
Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!
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