It’s funny when you spot a brand. We all tend to make assumptions based on our experiences.
When I saw Yamaha West London I immediately thought it was a keyboard or guitar shop. I then wondered why there was an MOT sign on the front of the building. It turned out it was a motorbike retailer.
Full marks to Yamaha for the consistent presentation of their brand.
How many consumer brands have product ranges as diverse as guitars and motorbikes? Loads when you start thinking about it: Hitachi (nuclear power stations to clock radios); GE; Sony. I think the difference with Yamaha is that they hold such strong brand positions with consumers in vastly different sectors.