Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard.

The hook to the offer is the opportunity to buy a Saab at Saab employee prices. These presumably wonderful prices aren’t stated. To find out more I need to go to my local dealer, Saab Reading.

A simple, compelling and clear message. Well done to Saab and whoever their agency.

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