Marketing basketball

Reading Rockets

Reading Rockets

Reading Rockets have set a fine example to sports clubs with their recent marketing activity. Via local schools they distributed flyers for a home match that gave the pupils free tickets. Accompanying adults got a £1 discount against the full £7 regular tariff.

Basketball is a bit of a minority sport and I expect their budgets are pretty tight. This campaign gave them a free distribution route for their message.

The really clever bit though is this: if there had been the same offer in the local paper it would have been ignored by us. This mechanic delivered pester power, tickets and information in our hand and all delivered by a trusted third party.

Now, as they had empty seats there, all the extra visitors were incremental revenue.

And from a personal point of view the best thing of all was it was really good family fun. Unlike football matches the language was clean throughout. It was fast paced with music and commentary. And Reading Rockets won their 20th consecutive match against Bristol Academy Flyers.

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