Genius! The packaging is the POS and the product. And then you have to make it yourself.
The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course you make it yourself from a flat-packed simple kit where the lid is the product box.
As with most character/film merchandise a healthy premium price is charged as well.
Let’s hope they don’t move into house sales!