T-Mobile doing us all a favour

Here is the message printed on a T-Mobile phone bill:

Have a look – we’ve put your VAT saving on your bill.

I don’t know about you, but as far as I’m concerned, a VAT charge is a VAT charge and not a saving. It may currently be calculated at 15% (rather than the 17.5% of a few months ago), but it is a charge and T-Mobile have only complied with the law by charging the correct amount.

I guess some people will think they have received special treatment from T-Mobile. You can fool some of the people some of the time.

Posted in Consumer marketing, Marketing Tagged with: , ,

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