Monthly Archives: March 2009
Posts about consumer marketing as of 30 March 2009
30 years on Punk butters up customers
I remember Punk, that is the Punk music of 1976. I was living in London and witnessed dollops of it first hand. Consequently I smiled at this article on FT.com:
Johnny Rotten boosts Dairy Crest sales
Dairy Crest said using John Lydon, the frontman of punk band the Sex Pistols, in Country Life adverts had helped to boost annual sales of the butter by more than a quarter.
The TV advertising campaign, which first aired in October and features the one-time anarchist also known as Johnny Rotten, has had a “very positive impact on sales”, said Mark Allen, chief executive.
So the next time someone tells you their finite views and how they will never change…just think Johnny Rotten. Time can change most things.
Green shoots at GE
Green shoots of recovery do not need to be two-hundred year old oak trees.
GE sees first ‘glimmers of hope’ in economy
General Electric has started to see the first “glimmers of hope” in the world economy, according to a senior executive at the US conglomerate.
Nani Beccalli, who as chief executive of GE International is in charge of all its business outside the US, said he saw several encouraging bits of economic data from round the world.
Read the rest on FT.com.
Posts about UK retail marketing as of 30 March 2009
Pic n Mix

Pick n Mix at Staples
Woolworths Pic n Mix may be gone, but the concept lives on at Staples. But don’t try to eat it! This one is your selection of paper clips and such like.