Kevin Harrington // marketing // blog

Don’t get me started on car salespeople! I now know where some of the excess staff went when the world of estate agency contracted.

But look at bit deeper at the commercial world of the motor industry and there are some excellent examples of high quality marketing. One of my favourite recent poster campaigns, in fact it is current, is the one for VW BlueMotion: crisp, clear, on message and very much on brand.

There are several posters in the advertising campaign that reveal lengthy copy describing the benefits and efficiency of the brand’s BlueMotion technology. The text has either been crossed through or highlighted to leave just a simple statement. Click on the image here to see an example.

I think this advert would have been good five years ago, but it seems especially relevant today in our age of tag clouds and similar things.

For reference:

Format: Press and poster
Agency: DDB London  
Advertiser: Volkswagen 
Project title: Volkswagen Efficiency
Brief: Communicate that Volkswagen offers a range of technologies that lead to improved fuel efficiency.
Copywriter: Hunter Somerville
Art director: Graeme Hall
Designer: Pete Mould, DDB
Media agency: MediaCom

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