Someone I know who has tried it themselves: 49,432 95.2%
The word about town: 1,039 2%
Articles written by journalists: 938 1.8%
TV adverts: 331 0.6%
Newspaper adverts: 175 0.3%
Source: buzzador.com 51,917 respondents.
“The carrot has become the ubiquitous symbol of the incentive industry. We have allowed ourselves to be defined by a vegetable.”
What a great line. This is the introduction to an article by Jim Dittman, founder and president of Dittman Incentive Marketing, an advisor to the Motivation Show and a founding trustee of the People Performance Management Forum at Northwestern University.
Dittman argues, “Carrots influence short-term behavior. Performance improvement programs effect permanent attitudinal changes that lead to permanent behavioral changes. Values-based programs help both internal and customer-facing employees understand the external brand promise and their roles in delivering it.”
To read all of this interesting article click here.
So, Saab have the shiney new Saab 95 and the 93X on display outside the Hilton Hotel, Madrid. Why? Well, they are promoting them to marketers attending the ‘Forum Mundial de Marketing y Ventas’. These delegates come from all over the world. All sensible so far.
While here we (I am one of those delegates) are listening to gurus like Philip Kotler talking about marketing 3.0 and other great things.
So what are the Saab boys doing with their five demo cars? Doors are locked. No opportunity to engage with the product. In fact a fine example of a wasted activity.