4 Ps of Marketing
December 6th, 2009 | 
Author: Here is a different take on Philip Kotler’s 4 Ps of Marketing:
Product: What do you mean we can’t do that? It’s in the press release!
Price: How much are the others guys charging?
Place: Should we hold the offsite meeting in Hawaii or Aspen?
Promotion: How long does it take to become VP around here anyways?
This is from Valley of the Geeks where ‘Zack Urlocker’ also says:
Once you’ve got a technology company up and running it generally consists of two groups; those who build the product and those who sell the product. So what role does marketing play? They’re the ones who talk about building and selling the product. Marketing provides an update to the old saw: “Those who can do, and those who can’t make Powerpoint slides.”
The rest of this article about marketing spin is worth a look at to remind yourself how some people perceive marketing…sometimes with good cause.
Similar Posts:
- Buying better for a greater ROI
- Jesse Schell on the the future of games
- Posts about UK retail marketing as of 9 May 2009
- Posts about UK retail marketing as of 25 February 2009
Posted in 
Tags: