I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I’ve still heard nothing.
I wonder how CPC Farnell measure the return on investment from their TV advertising? It may be by the increase in market share of their competitors…I’ve just got what I needed from Screwfix.
Keeping employees motivated and engaged is more important than ever during tough economic times. This white paper takes you through the dos and don’ts of incentivising on a budget – how to maintain morale and maximise the return on your investment.
During difficult economic conditions, the competition for custom intensifies; customers become far more discretionary in their spending and focus on getting the most out of their money. So it‘s essential that employees are motivated to provide the highest levels of service that will set the company apart. Whilst it may be tempting for employers to make a quick saving by cutting the incentives budget, it’s also a false economy. It’s important to remember that organisations with effective incentive schemes and high employee engagement consistently and significantly outperform their competitors.
Unfortunately over two-thirds of employers report that low staff morale is currently an issue and almost three-quarters realise that they face the problem of re-engaging staff in the organisation. Going forward, employers are recognising that employee commitment will be vital if a company’s performance is to be sustained. A recent survey found that 64% of employers intend to increase their focus on the motivational value of reward programmes over the next 2-3 years.
…read the rest of this white paper (no email/registration required).
Here are five lessons in employee engagement from the TV mini-series ‘Band of Brothers’:
Lesson 1: Having a great leader at the top is critical to achieving extraordinary results.
Lesson 2: Middle and line-managers (NCOs) drive results – as well as engagement.
Lesson 3: Every member of the team must believe and understand the company’s purpose.
Lesson 4: Poor leaders destroy morale and confidence.
Lesson 5: Training and development is key – as is getting the right people in place, and liberating those who are wrong for the position.