Jesse Schell on the the future of games

This is a very good talk from Jesse Schell at DICE 2010 in Las Vegas. It’s rare that online videos are worth 30 minutes of your time, but this one is.

Issues covered:

  • How gaming can be used in marketing.
  • Why the iPad is rubbish.
  • How valuable is Farmville on Facebook.
  • Convergenace and divergence of trechnology.
  • Why coffee loyalty cards don’t work.
  • How to use games in rewards and incentives.
  • And a lot more.

If the player above doesn’t show (for some reason Google Chrome doesn’t like it), follow this link.

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