On a quick, random, un-scientific survey I’ve discovered that over two-thirds of my acquaintances have unsubscribed from Moonpig newsletters. Why? Too many reminders to send Mother’s Day cards.
Why are they sending so many reminders? To be helpful? Trying to bump their revenue? Well we can only guess, but surely their mailing list is a major asset; if consumers are unsubscribing at any significant rate it is a disaster.