I’ve always found the issue of how to decide to work with a new client very interesting. For most people and businesses this is largely an emotional decision.
I was pleased to trip over a scorecard concept that seems to be very well balanced.
A simple, 5-question Business Development Scorecard will help you grade every new client and opportunity, helping to ensure that you stay on strategy and reinvent your firm one new client at a time.
Have a look at in full at www.winwithoutpitching.com
Simply, for every new client you bring in, large and small, ask yourself these five questions and grade the client/engagement to see if it’s moving you toward or away from your strategy.
Does this concept work for you?