I rather like this paragraph:
Type in the word ‘motivation’ and Google returns over 87 million references, a large proportion of which turn out to be from the usual suspects – self-styled motivational gurus, peddlers of the latest quick fix and similar snake-oil salesmen – all intent on earning their over-inflated consultancy fees.
It comes from an interesting article about motivation on modernselling.com.
The good news is the Google page count for the word ‘motivation’ is down to just 48,300,000 (today). But I don’t think the ‘snake-oil salesmen’ have all packed up and gone. In reality any business sector with lots of customers and high levels of spend always attracts it’s share of charlatans.
How do you ensure you only engage with good quality suppliers and partners?