Monthly Archives: July 2010

Superdry UK success story

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Superdry, the fashion label, have seen profits triple. This world famous brand has its roots in Hereford and grew with grants from the Thatcher government.

Founder Julian Dunkerton made this upbeat statement to The Guardian:

We are in a unique position: spitting out cash, trebling profits and virtually doubling sales. I have been in business nearly 20 years and have never had all three growing at the same time.

Today David Beckham, Kate Winslet and Pixie Lott are amongst the list of Superdry customers. I’m sure they are part of the success…read the article in the Daily Mail.

Superdry also gets good coverage on Fashion Monkey.

I wonder how many people thought Superdry was a Japanese or US brand?

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Government flood alerts in July

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floods 150x150 Government flood alerts in JulyThe Tories said they would cut back spending on advertising by 40 per cent, as well as introducing new rules to measure its effectiveness.

Then in May we were told, “The coalition government is to freeze its £540m-a-year advertising budget, except on what are deemed to be ‘essential’ campaigns, ahead of implementing plans to axe marketing and advertising spend by up to 50%.

Now they are in (a shared) office what progress are they making? Was all this just puff and PR around the subject of advertising? It may well be judging by the full back page colour advert in my local paper encouraging me to sign up to flood alerts.

Note: the weather forecasters are talking to us about droughts at the moment.