That’ll be for me then: Heinz is launching baked beans in a resealable plastic bottle. So opened packs can be stored in the fridge for a few days. Marvellous.
I fear the £3m through-the-line campaign, including TV advertising, is being paid for by the RRP of £1.79 for 1kg but market forces will prevail!
Read more about this at Brand Republic.
And did you know:
1. Every day over one million cans of Heinz Beanz are consumed in the UK. That is approximately 485 million cans per year.
2. Between 1941 and 1948, the Ministry of Food did the nation a favour by classifying baked beans as ‘essential’ in the rationing system.