Click on the picture. Do you think the author was being deliberately funny when he said “no time wasters” on his advert to sell his Delorean DMC-12?
Delorean time wasters
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Monthly Archives: October 2010
There’s more to reward than headline-grabbing stories about City bonuses
The past year has been a tale of two sectors for reward. While most private-sector organisations froze pay in 2009 to keep down costs, much of the public sector continued to award pay rises, typically of 2 to 4 per cent, often dictated by long-term pay deals.
This year, with the economy poised on the brink of an upturn but faced with huge constraints on public spending, the situation is heading for a reversal. The CIPD’s 2009 Reward Management survey report shows that the private sector’s priority this year will shift from cost cutting to ensuring competitiveness with market rates, while the public sector has been put on notice by ministers to expect only minimal pay increases for the foreseeable future.
Are work web blockers a waste of time?
He points to the Palo Alto Networks report we mentioned earlier as proof of this, with the companies taking part all having multiple security technologies to control users and applications; “yet the data showed that unwanted applications, threats and bandwidth consumption were widespread”.
The end of the Walkman
Launched in 1979, the Walkman has become synonymous with portable, personal music. Sony has now ceased production of the Walkman for their domestic Japanese market after 31 years and over 200 million sales worldwide.
This innovative product created an audio sector that was over 3 million units of personal stereos per annum in the UK alone, with Sony taking over 30% market share.
On the 30th anniversary of the Walkman Time magazine wrote a good history of the product.
Today the Daily Telegraph and most of the media have reported on the end of the Walkman.
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One sheet TV advert
In case you haven’t seen it, this is the TV advert I’m talking about:
For me this ad for Plenty ranks as a contender for the worst TV ad of the year. It may not win because that irritating Go Compare campaign keeps forcing me to hit the mute button.
What really surprises me is the incredible number of people that laughed for ages and thought it was an hilarious advert. See the comments on page 1 of this Marketing Week article. Their opinion is so opposite to mine that my reaction was to think it was a bunch of people from SCA, Plenty or their agency posting. But that surely can’t be the case, can it?
Compare and contrast the opinions at Digital Spy, which feel a lot more believable.
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Relax and accept World Cup fever
Do you remember all that fuss about employers losing productivity during the football World Cup? See my letter in the FT.
It all seems so long ago. So how long will it be before we see the same conversation but centred around the Olympics? I think it will start about a year from now, get blown out of all proportion and provide an enormous number of column inches.
The truth is that employers could, and should, start thinking now about ways to embrace the Olympics and use it to the advantage of their business and the benefit of their staff. But that won’t happen will it?
Reward after the recession
The recession has left employers scrambling to cut business costs, yet many are still pushing for higher productivity from their employees. During such turbulent times, companies can often lose their focus on employee motivation. However, if employers simply push their staff to perform better – without providing them with the appropriate incentives to do so – the effect on productivity and staff morale can be devastating.
Now is the time to focus on staff motivation. As companies begin to fight their way out of the economic downturn, priorities need to shift dramatically from merely keeping afloat to maintaining a high level of customer service and ensuring productivity among all members of staff.
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