Relax and accept World Cup fever

Do you remember all that fuss about employers losing productivity during the football World Cup? See my letter in the FT.

It all seems so long ago. So how long will it be before we see the same conversation but centred around the Olympics? I think it will start about a year from now, get blown out of all proportion and provide an enormous number of column inches.

The truth is that employers could, and should, start thinking now about ways to embrace the Olympics and use it to the advantage of their business and the benefit of their staff. But that won’t happen will it?

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