Monthly Archives: January 2011

We’re all hyper-connected, now what?

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Tim Weber has written a good, thought provoking article about digital connectivity.

For starters, forget about PCs. For every desktop computer, there are 10 mobile devices. Around the world, mobile phones outnumber toothbrushes two-to-one.

via BBC News – Davos 2011: We’re all hyper-connected, now what?.

My question is how will we ensure that we can hit the pause button and spend time reflecting, consolidating, learning and setting the right goals? Is the danger that we just get sucked into a flow?

Apple’s mobile payment system will fail

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Consumers love convenience and right now it takes me about 10 seconds to swipe my bank debit card at the register (or pump) to make a payment. What’s gained, as far as convenience, by waving an iPhone instead of swiping a bank card is not clear to me.

via Apple’s Mobile Payment System Will Fail: Here’s Why – PCWorld.

Mobile payments and pickpockets

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Google to power your mobile wallet?

The volume of mobile payments — buying boots via Zappos iPhone app, for example, or paying bills — is expected to climb to $214 billion by 2015, up from $16 billion in 2010, according to Aite Group, another financial services research firm.

And pay-by-phone is only going to get easier as our devices come embedded with Near Field Communication (NFC) devices that allow you to pay for your morning latte by waving your phone at the cash register.

via Your smartphone could be your most dangerous possession – Jan. 11, 2011.

O2 and Orange clear way for location-based ads

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O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers.

O2 has confirmed that it plans to roll out its service in the third quarter of this year, while Orange aims to launch its offering this year.

via O2 and Orange clear way for location-based ads – Marketing news – Marketing magazine.

Why on earth has Accenture ditched Tiger Woods?

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I was searching for an interesting article by Rory Sutherland, the man from Ogilvy, about game play and marketing. Much better than that I tripped over an hilarious piece about Accenture under the banner of Tiger Woods. Here is the first paragraph; click on the link for the rest.

Surely Tiger’s decision to outsouce sexual services to a range of competing providers is in line with Management Consultancy’s established best practice?

via Why on earth has Accenture ditched Tiger Woods? – Rory Sutherland’s Blog – Blogs – Brand Republic.

Beadle and Crome miss the boat

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Beadle and Crome sale 179x300 Beadle and Crome miss the boat

Beadle and Crome sale

Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam and we’ve never bought anything from them) but is more focussed on telling me about their January sale.

I was amused to receive their 2010 Christmas card today, 11 January 2011. Inside was the flyer (pictured) telling me the sale started 15 days ago. I guess the bargains have all gone now then.

Additionally they tell me that if I go back in time and place an order before 2 January 2011 I can get an extra 5% discount.

Direct mail, is it so difficult to get it right?

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