Consumers love convenience and right now it takes me about 10 seconds to swipe my bank debit card at the register (or pump) to make a payment. What’s gained, as far as convenience, by waving an iPhone instead of swiping a bank card is not clear to me.
The volume of mobile payments — buying boots via Zappos iPhone app, for example, or paying bills — is expected to climb to $214 billion by 2015, up from $16 billion in 2010, according to Aite Group, another financial services research firm.
And pay-by-phone is only going to get easier as our devices come embedded with Near Field Communication (NFC) devices that allow you to pay for your morning latte by waving your phone at the cash register.
I was searching for an interesting article by Rory Sutherland, the man from Ogilvy, about game play and marketing. Much better than that I tripped over an hilarious piece about Accenture under the banner of Tiger Woods. Here is the first paragraph; click on the link for the rest.
Surely Tiger’s decision to outsouce sexual services to a range of competing providers is in line with Management Consultancy’s established best practice?
Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam and we’ve never bought anything from them) but is more focussed on telling me about their January sale.
I was amused to receive their 2010 Christmas card today, 11 January 2011. Inside was the flyer (pictured) telling me the sale started 15 days ago. I guess the bargains have all gone now then.
Additionally they tell me that if I go back in time and place an order before 2 January 2011 I can get an extra 5% discount.