O2 and Orange clear way for location-based ads

O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers.

O2 has confirmed that it plans to roll out its service in the third quarter of this year, while Orange aims to launch its offering this year.

via O2 and Orange clear way for location-based ads – Marketing news – Marketing magazine.

Tagged with: , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.