One trend that has become very clear at this year’s CES is that the Internet is slowly making its way into our cars. Of course, you can already browse the Net and play music from Pandora through your smartphone, but the next generation of cars – and especially electric cars – are making the Internet an integral part of the car’s feature set.
What will this mean for marketers? Will we target people via their cars? We will know where the car has been and for how long. Overlay Google Maps, SatNav and a few savvy ideas and the shape of consumer marketing is set to evolve in some interesting ways.