The following is the conclusion of a story about an agency, a client and an opportunity:
Sadly, this attitude towards direct marketing is all too common as it relies on oversupply founded on poor data strategy and ill considered customer engagement. It contributes to the low perception of the direct marketing industry and does little to promote a positive brand reputation. OK rant over – I’m all done now – psychoanalysis achieved and points made. This is an atypical example in our experience but I would love to hear similar ones, but I’m sure I’m not alone in the occasional LOL from a bout of unforgivable schadenfreude!
Read the rest at The 80/20 Blog.