PlayStation network users would be safe with prepaid cards
Fresh Business Thinking
Speaking to Fresh Business Thinking about the breach is Kevin Harrington, Managing Director of the Global Prepaid Exchange. “Hacking and security breaches seem to be getting more and more sophisticated, and the Sony PlayStation situation is a good …
Global Prepaid Exchange eyes up benefit cheats
VRL Financial News (subscription)
Prepaid industry organisation Global Prepaid Exchange is urging the UK government to use prepaid technology in a bid to limit welfare payment abuse. Kevin Harrington, managing director of the Global Prepaid Exchange cites numerous …
What’s this all about?
Regular players might even be tempted to break one of the Tube’s greatest taboos, and talk to strangers on trains, in the hope of recruiting new members for their team. You never know.
Simply it is a fun new idea called Chromaroma. When you sign up, you can choose whether to join the Red, Green, Blue or Yellow team. Your team gets points for swiping Oyster cards at Tube stations. Swipes mean points, and points mean rewards. Teams can win and lose ownership of stations.
Have a look. What do you think?
Hey, I’ve found a new use of the word ‘relevant’. Apparently, and I quote:
Angry Birds’ next version will debut on the NFC-enabled Nokia C7 phone as Rovio nimbly catches what could be the next big wave in mobile, ensuring its Birds stay relevant.
So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.
During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position with the 18-30 clothing market.
Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?
Read the full case study from this link: How Near Field Communication Smart Posters can work for you – Online-News-Today.
Incoming search terms:
- NFC case study
- NFC SmartPoster case study
- zuma fashions
Security companies and IT people constantly tell us that we should use complex and difficult passwords. This is bad advice, because you can actually make usable, easy to remember and highly secure passwords. In fact, usable passwords are often far better than complex ones.
So let’s dive into the world of passwords, and look at what makes a password secure in practical terms.
Read this excellent article at The Usability of Passwords (by @baekdal) #tips.
Watch out on this video: 1) a bad language warning and 2) it’s funny.
Thank you Callum Waddell for sharing this video with me.