So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.
During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position with the 18-30 clothing market.
Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?
Read the full case study from this link: How Near Field Communication Smart Posters can work for you – Online-News-Today.
Incoming search terms:
- NFC case study