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Monthly Archives: May 2011
PayPal’s mobile plans
PayPal Inc. is dropping any pretense of not pursuing point-of-sale payments directly. The eBay Inc. subsidiary now promises that it has new services coming for paying at physical locations using smart phones.
Third-party software developers for several years have been designing various apps that have blurred the line between traditional POS and online payments. PayPal, which first offered mobile payments in 2006, contributed to this major shift two years ago when it opened its network to outside developers. But PayPal repeatedly has said that the company itself had no direct designs on physical storefronts.
Full story: http://www.digitaltransactions.net/news/story/3055
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Starbucks announces UK contactless payment trial
Starbucks: trialling contactless payment in UK stores
Starbucks is to follow rivals such as Costa Coffee and McDonalds by offering contactless payments in its UK stores. The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal.
Full story Starbucks announces UK contactless payment trial – Brand Republic News
Maximise profit in prepaid with web personalisation
A ten step plan to boost cardholder acquisition & retention by personalising the customer web experience
The world’s most successful online brands completely get it – it’s all about YOU: who you are, what you like and how you prefer to interact with them. This customer-centric strategy allows the leading e-commerce sites to deliver targeted content to each and every visitor, specifically tailored to close that sale.
Websites in the Prepaid space need to work extremely hard, by converting new customers and helping to maximise returns from existing ones, all within a secure and trustworthy environment. Without targeted content and functionality that satisfies the specific needs of each of your site’s visitors, it’s almost impossible to get the right message to the right person at the right time … and if you’re not engaging your customer, you’re losing money – that’s the bottom line.
If YOU want to learn how to maximise your profits by personalising your customers’ experiences on your website, sign up for our exclusive Trade Secrets seminar on Wednesday 29th June. Places are strictly limited at this one-time-only event, so register now to claim yours.
You will learn:
- Why personalisation works
- The principles of personalisation
- How personalisation will improve your cardholder acquisition and retention
- How to avoid the pitfalls of personalisation
- How to put personalisation into practice
Who should attend?
This seminar is for you if you’re responsible for online cardholder acquisition and retention, and can see the benefits of moving beyond a one-size-fits-all web experience for both existing and potential customers. Whether you’re in marketing or sales or you’re the CEO, don’t miss out on this chance to learn how to significantly increase your conversion rates and decrease your customer churn.
Where and when
3.30pm at Fifth Dimension, 85 Tottenham Court Road, London, W1T 4TQ
Speakers
Kevin Harrington, Managing Director – Global Prepaid Exchange
Phil Campbell, Managing Director – Fifth Dimension
Sara Morley, Partner Manager – EPiServer
>>> Sign up now for this event <<<
MasterCard says NFC will be embraced by the younger generation
According to the recently released results of a survey from MasterCard; it looks like the public, especially the younger generation, are willing to embrace NFC if it ever becomes the standard method of payment in the future. Though it wasn’t mentioned how many people were included in the survey, it is supposedly an accurate representation of the total US population ages 18 and over. From their findings, 63% of the US population aged 18-34 would be at ease with using mobile phones to make payments, while in the 35 or older age group, only 37% are comfortable with the idea.
Full story: MasterCard says NFC will be embraced by the younger generation in the US
O2 money-phone set to go live this year
O2 will be working with Wave Crest, FIS, Intelligent Environments and Visa Europe to get its O2 Money product into a mobile phone before the end of 2011.
The new best friends will provide the infrastructure, point of sale terminals and customer support for the phone-embedded service, which is due to launch later this year.
Full story: O2 money-phone set to go live this year • The Register
Contactless payments to increase retailer revenues
McDonald’s will be introducing contactless payment technology throughout all their restaurants this month. I can see why they would do this; as customer adoption increases the average till time will decrease and there will be less cash to deal with.
The interesting thing is that McDonald’s expect this to increase revenue:
Mark Fabes, UK IT director for McDonald’s, said that the move will improve the customer experience. “It’s about the customer journey. It’s quicker than the chip-and-pin transaction,” he said. The firm doesn’t expect the service to experience heavy use initially, but to grow in time, leading to increased revenue.
Read more: www.computing.co.uk/ctg/news/2068845/mcdonalds-launches-contactless-payment-uk
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