Everything Everywhere, Vodafone and O2 join forces for NFC drive

Everything Everywhere, Vodafone and Telefónica UK, which owns O2, are launching a joint venture to create a standardised platform and coherent measurement system for mobile contactless payment.

The joint venture, the first of its kind in the UK, will provide a single contact point for advertisers, retailers, media agencies and banks to make it easier to implement mobile commerce services.

via Everything Everywhere, Vodafone and O2 join forces for NFC drive.

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