UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study.
Its poll of 3,900 consumers found 82% wanted to buy products via their mobiles. However, only 42% of the 1,600 retailers in the study have a defined mobile selling strategy in place. A further 14% had no plans to put such a strategy in place.
The full story: Retailers not matching user demand for mobile selling.