Monthly Archives: July 2011

Consumers see John Lewis and Primark the same

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Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study.

The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for value for money, as rated by consumers.

via Consumers see John Lewis and Primark the same | News | Marketing Week.

 

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Breast cancer charities warned that pink is counterproductive

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Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.

A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and “activate a defensive reaction” in women that interferes with the objectives of breast cancer awareness campaigns.

via Breast cancer charities warned that pink is counterproductive | News | Marketing Week.

 

Tesco to roll out WiFi in UK stores

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This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop.

Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices in-store.

Tesco is currently trialing the free WiFi in four UK stores. If successful, the service will roll out across all Tesco supermarkets.

via Tesco to roll out WiFi in UK stores – Marketing news – Marketing magazine.

Cost of Facebook advertising rises 74%

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The price of cost per click adverts on Facebook almost doubled between the second quarter of 2010 and the same quarter in 2011, while cost per thousand impressions increased by 45%, according to marketing agency TBG Digital.

via Cost of Facebook advertising rises 74% | News | Marketing Week.

The remarkable thing from my point of view is that the report claims that retail tends to get the best click through rates, growing to 36% of total ad impressions in the second quarter of 2011. The second fastest growing sector was finance, driven by credit card campaigns.

Moneystar appoints Citi Prepaid Services in South Africa

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Citigroup, through its Global Transaction Services unit, announced that Citibank, N.A., South Africa Branch, has signed an agreement with Moneystar, a financial services provider based in South Africa. Under this arrangement, Moneystar has started disbursing micro loans to eligible loan applicants using Citi’s Visa® Prepaid Card.

via Moneystar Appoints Citi® Prepaid Services in South Africa | Business Wire.

BA readies staff morale boosting campaigns

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British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original cachet of the brand has been diluted.

BA will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.

BA has suffered from well-documented friction with unions and employees, from baggage handlers to airline pilots, in recent years. It has also gone through the upheaval of the merger with Iberia and the creation of parent company International Airlines group.

via BA readies staff morale boosting campaigns | News | Marketing Week.

Is this all too little too late?

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Government administered, general use prepaid cards in the US

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A report has been released by the US Federal Reserve System titled “Report to the Congress on Government-Administered, General-Use Prepaid Cards“. It makes interesting reading.

In 2010, depository institutions provided cardholder use information for 90 federal, state, and local programs operating in 36 states. These programs employed 20 million cards, representing more than one billion transactions that were valued at $34.8 billion.

The report discusses the prevalence of use in terms of the number of general-use prepaid cards used in federal, state, and local government-administered payment programs as of year-end 2010, and in terms of the volume and value of transactions made using those cards during 2010.

>>> read the full report