Breast cancer charities warned that pink is counterproductive

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.

A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and “activate a defensive reaction” in women that interferes with the objectives of breast cancer awareness campaigns.

via Breast cancer charities warned that pink is counterproductive | News | Marketing Week.

 

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