UK consumers unconvinced by Facebook commerce

Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study.

The study, conducted by Havas Media Social and Lightspeed Research, suggests that despite the retail industry hailing social commerce as the “next big thing”, 89% of people have not bought a single product through Facebook and 44% are not interested in doing so.

Retailers and brands including HMV, Asos, Bulldog and French Connection have all launched Facebook stores in recent months.

via UK consumers unconvinced by Facebook commerce | News | Marketing Week.

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