Going back to the 1970s, strategic planning was seen as being about linking opportunities to capabilities. Since then great progress has been made in developing strategy tools to examine both opportunities and capabilities. But, not much progress has been made on how to develop winning strategies. Most strategic planning processes are seen as analysis paralysis and lack creativity.
The solution I believe is in the bit of 1970s thinking that has got lost. Kenneth Andrews talked about “matching” opportunities and capabilities. While we have done lots of thinking about both opportunities and capabilities, strategists have done little on “matching”. This is implementation and change management and … the sorts of things that strategists do not get very involved in.
Read the full article at: Ashridge on Strategy.