As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he was carrying.
For many writers, the success of their work relies on the marketing skills and advertising budget of their publishing house, in order to get their title in the public eye.
But some spontaneous publicity is better than anything you can plan for.
The full story: BBC News – Can a photograph boost a book’s sales?