US Bank’s wearable wallet: will it flop or not?

Those who follow the broader retail banking industry will know that many of the most exciting developments occur in the payments space — chip-and-PIN, mobile payments and P2P, for example. Everyone is scrambling to stake their claim in the new digital payments frontier.

US Bank is the latest contender to throw its hat into the payments innovation ring with VITAband, a light-weight and durable wristband that combines contactless payment technology with emergency contact and medical information. You could call it a “pay bracelet” or “wearable wallet.”

via US Bank’s Wearable Wallet: Will It Flop or Not? | The Financial Brand: Marketing Insights for Banks & Credit Unions.

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