Written word speaks volumes for the brand

78% of people interacting with a brand on Facebook are likely to do a further ’brand action’, such as visit a website and consider purchase.

34% of people who don’t interact with a brand on Facebook are likely to visit the brand website and consider purchase.

73% of those entering a brand competition on Facebook would visit the brand’s website.

86% of those watching videos on a brand’s Facebook page would then visit its website.

via Written word speaks volumes for the brand | Trends | Marketing Week.

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