My favourite marketing quote of 2011

Marketing have published their top ten quotes of the year. My favourite is from Sir Terry Leahy, former chief executive at Tesco.

You have to break out of a straitjacket, one that is slowly wrapping around you in your organisation; how you see yourself, the world, business, customers. You’re framed by habit, by the budget, comparison with last year, last month, last week, meeting targets. These can all slowly suffocate you and your ability to see things fresh and new. You should take a fresh look at yourself, your customers and, above all, the opportunity.

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One comment on “My favourite marketing quote of 2011
  1. Kevin Harrington says:

    I wonder what Sir Terry is saying now? I bet he has one or two more pithy things to say about Tesco now.

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