Orange finds tablets are cannibalising TV consumption

Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption.

via Orange finds tablets are cannibalising TV consumption | News | New Media Age.

This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning.

For me the interesting questions include:

  • What do tablet users do when the ads come on?
  • Should the break bumper style ads be designed to entice the audience to make a one minute trip to a website and register for a list/offer etc?
  • Why does the ITV player strip out all the ads?
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One comment on “Orange finds tablets are cannibalising TV consumption
  1. pozycjonowanie says:

    Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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