Father’s Day targeting

fathers day1 300x225 Fathers Day targetingI’ve just been clearing out old emails and I tripped over this fine piece of work from Fring. They were offering an incredible service: “SEE your Dad this Father’s Day with Fring.” Well that would be fairly nifty as my Dad died twenty years ago.

It does beg the question about how to target such specific propositions as Father’s Day, Mother’s Day etc.

I sense that most people forgive this kind of inappropriate messaging, I know I did. Actually it made me chuckle. But I guess some would take a fairly dim view.

P2P payments through Facebook

The ability to send money to a friend using Facebook is here, now. PayPal have released an application that allows the sending of money P2P accompanied by a greeting card if the sender so wishes.

How to send money to friends through Facebook

If you forget birthdays until Facebook reminds you, or you constantly fear that your friends pay for lunch more often than you, then PayPal’s new Facebook app is for you. Send Money is aptly named, and while you can choose to bundle your e-payment with a silly customized greeting card, there’s no need for it. Here’s how to settle your accounts:

via How to send money to friends through Facebook | How To – CNET

Orange finds tablets are cannibalising TV consumption

Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption.

via Orange finds tablets are cannibalising TV consumption | News | New Media Age.

This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning.

For me the interesting questions include:

  • What do tablet users do when the ads come on?
  • Should the break bumper style ads be designed to entice the audience to make a one minute trip to a website and register for a list/offer etc?
  • Why does the ITV player strip out all the ads?