Monthly Archives: March 2012

Where’s my child?

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I look forward to selling this one in to my children:

Thousands of students skip school everyday. It is a problem in every school district across the globe.

Now RFID tracking technology is being used in countries like the UK and Brazil to help tackle the issue.

via School Uniforms With RFID Tracking System Tells Parents When Kids Cut Class.

I can see a new ‘trade’ in swapping blazers or ‘tapping’ in to school, dropping the uniform and leaving. It will be interesting to follow the success of this.

This may be one of those technology ideas that comes under the banner  of “just because we can doesn’t mean we should.”

Q: What matters in B2B marketing?

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Omobono, partners of The Marketing Society, set out to establish an authoritative benchmark of B2B digital marketing activity. They wanted to find out how much was invested into digital by B2B marketers, and which digital activities were viewed most positively. In other words, what works where in B2B digital marketing?

You can see the PDF summary of this research from this link.

B2B marketing priorities Q: What matters in B2B marketing?The slide I found the most interesting was the one that asked: What matters in B2B marketing?

What is the highest B2B marketing priority for your organisation over the next 12 months.

:: Deepen customer relationships: 36%
:: Raise brand awareness: 26%
:: Deepen understanding of target market: 10%
:: Develop brand positioning: 9%
:: Launch a new product or service: 9%
:: Strengthen ‘thought leadership’ position: 7%
:: Other: 4%
:: Ensure organisation is living the brand: 0%

And from this the summary answer is:

A: Making sure you have a deep relationship with your customers and increasing the profile of your company.

So I guess my question is does this just mean the priority is to sell more?

Door drops…not interested

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junk mail 221x300 Door drops...not interestedDespite having a clear sticker on the door and being registered with the Mail Preference Service (MPS) we still get barrow loads of junk mail and door drops. Today’s little lot included unwanted communications from:

  • Churchill.com
    Dominos
    Hillarys
    Lawn3
    Renewable Solutions

I don’t want to deal with any of you!

Death of a Salesman

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Gerhard Gschwandtner, publisher of Selling Power – in a characteristically provocative piece – recently predicted that the number of sales people in the United States could decline from the current 18 million to around 4 million by 2020. He quoted a Gartner report that projected that 85% of interactions between businesses will be automated, without any need for human interaction.

via Death of a Salesman.

What is money, why do we trust it and has it become too confusing?

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Money is a collective act of the imagination, and it’s a thing which we have invested our credence in, and it works because we do that”

John Lanchester

via BBC News – What is money, why do we trust it and has it become too confusing?.

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