According to a MasterCard survey, consumers are becoming more confident in online shopping and more interested in using their mobile devices for online shopping. Several issues, though, are making the online and mobile shopping experience frustrating for consumers, resulting in missed revenue opportunities for merchants and retailers.
A couple of points that stood out for me where:
1. Among Americans who shop online, whether from a computer or mobile device, nearly one out of every four acknowledged abandoning their shopping carts at least once a month before completing their purchase; and,
2. 53 percent of U.S. adults with a mobile device say they shop online with their mobile device, but the same group indicated one of the biggest concerns is around security.
Follow this link to learn more: MasterCard Survey Finds Consumers Want Improved Online Shopping Experience – MarketWatch.
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