The benefits a retailer gets from understanding their customers better through the data which is captured. How retailers can typically expect to get higher margin sales, new customers they would not otherwise get and incremental sales of 40% above the amount loaded onto the card.
Read the Lexden blog here >>> Unordinary Thinking No. 22 – Three tonnes of cash « LEXDEN.
San Francisco Chronicle (press release)
Global Prepaid Exchangeestimates the Euro Zone gift card and voucher market for gifting and corporate incentives to be approximately €21.8 billion with the UK representing approximately 25% of the total market (€4.59 billion).
PR Web (press release)
Kevin Harrington, MD, Global Prepaid Exchange David Hunter, CEO, Ukash Alan King, Group Head, Channel Development, Global Prepaid Solutions, MasterCard Worldwide Michael Muller, CEO, Paysafecard Ramakrishna Sekar, Yalamanchili Mike Smith